Homegrown brand Castlery to unveil new flagship store at Liat Towers
What had begun as a four-man team in Ubi in 2013 has grown as a digital brand and also a disruptor in the standard furniture company industry. Castlery’s collection of furnishings presently partakes 300,000 houses around the world.
Domestic furniture manufacturer Castlery schedules to reveal a brand-new front runner retail store at Liat Towers in the 3rd quarter. Amounting to 24,000 sq ft throughout 2 levels, it is going to be the brand’s largest display room to period and also will certainly feature an increased store experience that complements Castlery’s online-to-offline shopping experience. Situated in the heart of Orchard Road, Liat Towers is additionally house to worldwide companies like Hermes, a French deluxe style home and Swiss luxury watch producer Audemars Piguet.
“Castlery has actually developed a clear strategy to accomplish this desire while preserving a solid Singapore base,” says Jeffrey Siow, handling director and also CEO of EnterpriseSG. Currently, global orders represent over 80% of Castlery’s general revenue.
Since signing up with the Venture Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has viewed a six-fold increase in earnings, launching showrooms in as much as 50 metropolitan areas in the United States and also rising ventures in Australia.
“The government will identify and also associate extra business like Castlery to build the future generation of Singapore Global Enterprises as the following engine of growth for our market,” includes Siow. As part of its worldwide progress approach, the company also intends to hire 100 even more personnel over the next year to load supply chain, advertising as well as graphic merchandising positions.
“Being the initial local furniture brand name to start in Liat Towers is a substantial and purposeful event for us. It is a physical manifestation of our growth desires and reflects our undeviating dedication to staying true to our sources, “mentions Castlery founder Declan Ee.